This is a theory which was created by Richard Sennett a sociologist. He believes that people in the modern day now have a desire to do work and make it good. He believes that a craftsman is more than a person who does manual work but a person who creates and does technology. He believes that people have become more creative and more independent with the work they do. He realized this through things such as YouTube and blog website it allows people to express themselves. The internet is allowing people to show off their work and what they can do. This new form of craftsmanship has created something new for the new age and now has a big input in our society.